In the past Asos, like AO.com and Ocado, has been one of those stocks you can buy solely on trust because the multiples on which the shares trade appear to bear no relationship to the stock market as a whole or even others in the sector. This column has suggested in the past that the only sensible strategy has been to buy on any weakness, which has tended to be followed by a sharp recovery, and sell when they look like peaking.
Interestingly, since the spring the shares have been fairly stable by their standards, revolving around the £6 level. This week’s results at least suggest a continuation of what has been an astonishing growth story in retail terms. The number of active customers shopping